FlightGlobal is an online news and information publication which covers the aviation and aerospace industries. It also provides a community area for numerous distinct communities within those industries.
Damion Diplock, Global Digital Producer for RBI explains why Flight International adapted their existing solution and how the use of Canvasflow helped support their business aims.
Our old workflow was using Adobe DPS – even with some automation the process was time & resource consuming, and the content wasn't responsive.
As we got busier, we needed to streamline our workflow. Our aim was to find an off-the-shelf system that could connect to our CMS and/or WP which could help reduce time taken to produce the publication.
With the team producing such a large amount of content, even a small time saving massively improves efficiency while also allowing improved design of content with the Canvasflow authoring tools.
The Canvasflow team quickly understood our workflow and adapted the system for our needs.
With the inbuilt design tools, Canvasflow not only made it easy for us to improve the design of our publications, but also enabled us to make ongoing changes - without the need for us to invest in additional development.
Canvasflow is so simple and intuitive - to the point I'd say you don't need any training
Support has been brilliant and very responsive. As we moved along with Canvasflow we saw opportunities for additional functionality and the team were very receptive to new ideas and implementation.
While Canvasflow is essentially a content authoring and management tool at heart, the platform can be flexible enough to provide solutions tailored to each publisher, and we regularly implement requested features to support our publishers.
By taking advantage of Canvasflow's API the team have been able to push InDesign content directly from WoodWing into Canvasflow, automatically converting it to a responsive format.
We rolled Canvasflow out to our Flightglobal market first with 2 titles, and so we are now looking to roll-out for all our other titles, as well as looking for other ways to use Canvasflow, for example market pricing reports
Since rolling out Canvasflow we have noticed an increase in mobile uptake of readership as our readers are able to engage with the content in so many new ways
Now when I'm presented with a new project, my first thought is how can I utilize Canvasflow
It's no secret that just creating great content is a huge task. The purpose of Canvasflow isn't to only make creating content easier, but to allow publisher's to remain focused on the content, not a battle with a complicated workflow.
If you want to learn more about how Canvasflow can help optimise your workflow, or help you make the mode to creating rich, responsive content get in touch or sign up for a free trial.