Project Description

The magazine for Women Who Want More From Their World.

A multi-channel mobile solution to reach digital audiences from a simple workflow.

The Challenge

Every business faced its own challenges during the Covid-19 pandemic, for Stylist it was the fact that it had to stop distributing 400k magazines in the UK’s biggest cities, pretty much overnight. As a solution, Stylist chose Canvasflow to rapidly create a streamlined workflow that would result in a mobile optimised Stylist Magazine as well as an Apple News+ edition.

The Results

  • Project delivered in rapid time in response to global pandemic
  • Reconnected Stylist with their audience temporarily unable to obtain the printed edition
  • Expanded the reach of Stylist with a brand new app
  • Created the opportunity for Stylist to grow and monetise a new mobile audience
  • Working with Stylist to deliver to additional digital newstands

The Solution

The Canvasflow solution for Stylist was an automated export of content from the InDesign files (part of the regular workflow) directly into the platform. Once content is in Canvasflow, it’s stored as optimised responsive content, ready to be published to multiple output channels. Stylist now publishes to Apple News+ and their own proprietary app available on Apple and Google Play app stores. The digital edition of Stylist Magazine was up and running after a few weeks of lockdown, with no extra work preparing content for the additional output channels.

With Canvasflow now integrated into the Stylist digital ecosystem, the editorial teams can focus on the brilliant content that makes Stylist in demand, whilst the content can be easily published with speed to multiple channels.

The Statistics

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Minutes Average session length peak!
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“Canvasflow have been great partners to Stylist during this time and delivered on their promise of an agile, fast and easy solution to our digital magazine publishing requirements. The platform delivers and so does the team at Canvasflow.“

Ella Dolphin CEO, The Stylist Group

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