The world’s largest petrochemical market information provider, providing companies with professional market intelligence for 30 years.

The Challenge

In June 2018, ICIS saw fit to launch a new product – The Technical Analysis Report – an email newsletter designed to give buyers and sellers the information they need before the markets open in Europe each day.

With daily hard-deadlines, creation of the complex daily Technical Analysis Report newsletter had to be both efficient and manageable for the in-house production team, while still providing a great looking and responsive product.

The Results

  • Project delivered in rapid time
  • Semi automated production workflow
  • Robust and cross platform tested HTML email generation
  • Created the opportunity for ICIS to communicate with a mobile audience

The Solution

Canvasflow were able to design, build and implement a bespoke solution for the ICIS team in just a few weeks.

Powered by the intuitive Canvasflow UI, the team utilised a number of key core features which have turned the newsletter report into a quality reading experience.

From custom built templates to minimise the editor’s workload, to automatic AWS S3 asset hosting, ensuring high availability and maximum performance around the globe.

The Statistics

Minutes Average session length peak
daily page read

“Since content built with Canvasflow is both versatile and responsive, it enables ICIS to deliver reports both rich in value and compatible with all device types and orientations.“

– Pedro Saraiva, RBI

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The Canvasflow solution is fabulous. Since introducing the platform, our production time is down from a couple of weeks to just days, it’s been liberating!

Paul Gerwen

Creative Director, NRCA

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